Sympatia is the biggest dating site in Poland. In fact, there are two Sympatia sites: one for people who look for someone to date and Plus for those who are more serious about it. Plus offers an innovative test for choosing a potential partner.
About project
For this project we prepared two 360 campaigns, using different formats and media.
A new face of the portal Sympatia Plus needed a campaign that would be emotionally engaging but possible to develop in a short deadline.
Result
Basing on target group’s expectations, we created two different lines. Everything is very emotional. The main element of the campaigns is a 30-seconds TV spot basing on the big idea of upside down world.
We send probes to Pluto. We print in three dimensions. Do you think the world turned upside down? More and more people get into relationships thanks to the Internet.
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