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#advertising


ATL vs BTL advertising – what is it, what is the difference and which one should you use?
Did you know that modern marketers can trace the origins of advertising all the way back to the year 3000 BCE?! According to scientists, this is the estimated age of a papyrus discovered in Thebes, informing about the reward for the capture of a runaway slave. There are also sources suggesting the existence of a Trade Office which, in around 150 BCE, ran what we would today call an advertising campaign for a healing ointment. As you can see, humanity has been engaged in marke
Feb 8, 20219 min read


Media plan and production plan – what they are and what they’re for in display advertising
Display advertising is… otherwise known as graphic advertising , and to put it in the simplest terms – the ever-popular online banner ads. But you all probably know that already. You also probably know that this is the oldest form of online advertising , which consumers are already so used to that for a while people have been saying that its days are numbered. However, we at 1000digital think that the end is far from nigh. Looking at the number of campaigns we’ve implemented
Oct 22, 20207 min read
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