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#campaigns


ATL vs BTL advertising – what is it, what is the difference and which one should you use?
Did you know that modern marketers can trace the origins of advertising all the way back to the year 3000 BCE?! According to scientists, this is the estimated age of a papyrus discovered in Thebes, informing about the reward for the capture of a runaway slave. There are also sources suggesting the existence of a Trade Office which, in around 150 BCE, ran what we would today call an advertising campaign for a healing ointment. As you can see, humanity has been engaged in marke
Feb 8, 20219 min read
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