#communication

Did you know that modern marketers can trace the origins of advertising all the way back to the year 3000 BCE?! According to scientists, this is the estimated age of a papyrus discovered in Thebes, informing about the reward for the capture of a runaway slave. There are also sources suggesting the existence of a Trade Office which, in around 150 BCE, ran what we would today call an advertising campaign for a healing ointment. As you can see, humanity has been engaged in marke

How do you choose an agency that will meet your expectations, fulfill its obligations and run a successful digital campaign? In the era of client experience, we must bear in mind that clients’ requirements are constantly growing, and along with this, they’re seeking ever more specialised marketing agencies. When deciding to cooperate with an advertising agency, they’re looking for a reliable partner who will help their brand grow and develop, build an engaged community around

Why is it worth spending time on the brief and debriefing? In the last article, prior to the webinar “Advertising arm in arm, or 7 rules for client-agency cooperation”, I wrote about how to find and then get to know an agency which will be a pleasure to work with, and not a necessary evil. Today, however, I’d like to tell you about the next two steps, i.e. how to create a brief that will make it clear to the agency what your expectations are, and whether we should really spe