#online advertising

The single most important news this week is that AI now mediates both discovery and monetization—conversational interfaces and AI overviews are being treated as paid ad surfaces and citation engines, which fundamentally changes where attention lives, how campaigns are bought and measured, and what skills win; if you manage growth, you must re‑architect visibility, measurement and owned channels now. TL;DR AI is now the gatekeeper of discovery: zero‑click and AI summaries redu

They say that a picture is worth a thousand words, and in display advertising, it’s what grabs our attention first. Eye-catchers, i.e. visually appealing elements that make our message stand out from other content, also help in attracting attention. It’s particularly important to use them now that more and more users are affected by banner blindness due to the growing popularity of online ads. Are you curious how to create graphics that will catch the customer’s eye? Let’s re

In these tough times of the pandemic, many advertisers are wondering if they should stop their advertising campaigns (we’ve already written an article about this here ). Interestingly, industry experts all say the same thing about this: they suggest that brands stay in regular contact with consumers and just try to slightly adjust their strategy. They also suggest that this is the perfect time for us to give more thought to online activities, where we can constantly optimise