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Danone Share a Meal campaign banner with illustrated food products
Danone logo

For over 10 years Danone has been organising a campaign to solve problem of hunger between Polish children. “Share your meal” action needed brand new graphic designs, printed and digital.

About project

Danone’s social campaign for hunger between Polish children is organised for over 10 years under a name “Share your meal”. The client needed new graphic projects, printed and digital, and also engaging materials for the employees for inside communication.

Visual communication for “Share your meal” campaign is consistent for years. Changes we needed to perform had to be small to maintain recognizability. But in the same time new projects had to be refreshed and modern.

Result

Hand sketches are one of a kind so we decided to use them in our designs. We created POS materials with brand hero character, inspired by classical superheroes look (Superman & Batman).

Share a Meal campaign website mockup on a laptop
Superhero character sketches for the Share a Meal campaign
Share a Meal food collection poster with a child holding a bowl
Share a Meal volunteer certificate and form designs
Share a Meal campaign materials presented in a box

It is a great satisfaction to work on a project that helps to achieve such a noble goal as the “Share a Meal” action.

Przemysław Mijal, project manager

Storyboard sketches for the Share a Meal campaign
Share a Meal thank-you graphic with illustrated food products

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