We created a visual communication for new loyalty program for Delikatesy Centrum, a chain of grocery stores. The client has a few thousands of stores in Poland. The brief was about creating a name, logo, card design and various promotional materials.
About project
The program allows members to get discount prices for chosen products. Our task was to create promotional materials that will be a part of daily life of the clients. We wanted to show on graphics that lower prices don’t mean compromising about quality and taste.
The program allows cardholders to take advantage of promotional prices on selected products. Our task was to create materials that would become part of customers’ everyday lives and emphasize that lower prices do not have to involve a compromise in quality and taste. See another loyalty programme campaign: PAYBACK.
Result
Deli-card in delicatessen
The brand offers a wide variety high quality fresh products. When creating a name for the loyalty program, we used the first part of the word “delicatessen” to tie the name with the brand and with something special and unique. Then we created “deli-price” and other deli-words that would be understandable by the user without special vocabulary and definitions.
Just pay less
The logo is built with two parts: a logotype with orange balloon as a signet. We used two fonts: one handwritten that emphasizes individuality and other minimalistic sans-serif that means clarity and simplicity in program’s rules.
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