When we talk about an existing brand with solid position on the market, creativity is a real challenge. During brainstorming and creating projects for program PAYBACK our task was to surprise the clients with unusual solutions but still keeping the style set by the brandbook.

A series of creative materials we developed included items such as newsletters and email campaigns, social media graphics, posters, flyers, brochures, POS materials, loyalty cards, and even a custom chocolate wrapper design. Each project was created in line with the brand’s established communication strategy and visual identity, while incorporating unique and unconventional elements. Explore another loyalty programme identity project: Delikarta.