If a year ago the CDP debate was mostly about whether a warehouse-first approach made sense, today the question is different: who controls the decision and execution layer - a classic CDP, warehouse-native activation, or a new "agentic CDP." This is not semantics. It’s a decision about where offer, channel, contact timing, and suppression decisions get made - and how quickly the team can implement them without risking identity, consent, and attribution. Adweek described the l
