How to Measure and Defend Visibility in AI Search: A 4-Layer Framework and a 2-Week Test for B2B Marketers

The B2B SEO market has just entered a stage where the classic dashboard no longer tells the truth about a brand’s real visibility. As of August 31, 2026, Google rolled out Search Console reports for generative features globally, along with a control toggle for presence in AI Search—but at the same time, it did not provide the most important metric everyone was used to: clicks. This is not a cosmetic UI change. It’s a measurement-system shift that forces a new decision-making