ATL vs BTL advertising – what is it, what is the difference and which one should you use?

Did you know that modern marketers can trace the origins of advertising all the way back to the year 3000 BCE?! According to scientists, this is the estimated age of a papyrus discovered in Thebes, informing about the reward for the capture of a runaway slave. There are also sources suggesting the existence of a Trade Office which, in around 150 BCE, ran what we would today call an advertising campaign for a healing ointment. As you can see, humanity has been engaged in marke

They say that a picture is worth a thousand words, and in display advertising, it’s what grabs our attention first. Eye-catchers, i.e. visually appealing elements that make our message stand out from other content, also help in attracting attention. It’s particularly important to use them now that more and more users are affected by banner blindness due to the growing popularity of online ads. Are you curious how to create graphics that will catch the customer’s eye? Let’s re

How do you choose an agency that will meet your expectations, fulfill its obligations and run a successful digital campaign? In the era of client experience, we must bear in mind that clients’ requirements are constantly growing, and along with this, they’re seeking ever more specialised marketing agencies. When deciding to cooperate with an advertising agency, they’re looking for a reliable partner who will help their brand grow and develop, build an engaged community around

A well-planned marketing budget is tailored to your brand – made to measure. So, there’s no one-size-fits-all formula for how to put together an optimal spending plan for marketing activities . You certainly won’t find that in this article. What’s more, even putting together a very good budget plan is only one small element of success. Without monitoring, measuring the effectiveness of the actions, and optimisation, even the best plan can go awry. It’s worth the effort th

Although their names sound very similar and are often used interchangeably, it is not entirely accurate to equate the two. The primary difference between One Page and Landing Page is in their purpose, but it does not end there. And although this difference can often be subtle ( One Page can sometimes be a Landing Page and vice versa), it is still worth knowing the exact meaning that lies behind each specific phrase, and when we can apply it. The text below will help you f

Do you want to know 5 secrets of our Creative Agency? 10 years. 120 months. 3,652 days. That’s how long I’ve been managing 1000ideas. In fact, I’m honoured to lead this amazing group of talented people. For a decade, we’ve had the opportunity to work with hundreds of clients on thousands of projects. We’ve continued to gain new experiences: many successes, but also some failures. Although there were definitely more times when we celebrated winning a tender and the launch of

Display advertising is… otherwise known as graphic advertising , and to put it in the simplest terms – the ever-popular online banner ads. But you all probably know that already. You also probably know that this is the oldest form of online advertising , which consumers are already so used to that for a while people have been saying that its days are numbered. However, we at 1000digital think that the end is far from nigh. Looking at the number of campaigns we’ve implemented

Digital campaign ASAP? Implementing a digital campaign is like planning a train timetable. Time is crucial, and delays are not an option. If the creation isn’t ready in time for the given deadline, it may mean that our ad won’t be shown. Then the whole campaign will just derail and the whole budget will go up in smoke. For example? After two days of silence, the client gives the creation the red light, or requests so many changes that you may as well start everything from sc

Why is it worth spending time on the brief and debriefing? In the last article, prior to the webinar “Advertising arm in arm, or 7 rules for client-agency cooperation”, I wrote about how to find and then get to know an agency which will be a pleasure to work with, and not a necessary evil. Today, however, I’d like to tell you about the next two steps, i.e. how to create a brief that will make it clear to the agency what your expectations are, and whether we should really spe

In these tough times of the pandemic, many advertisers are wondering if they should stop their advertising campaigns (we’ve already written an article about this here ). Interestingly, industry experts all say the same thing about this: they suggest that brands stay in regular contact with consumers and just try to slightly adjust their strategy. They also suggest that this is the perfect time for us to give more thought to online activities, where we can constantly optimise