#branding

Did you know that modern marketers can trace the origins of advertising all the way back to the year 3000 BCE?! According to scientists, this is the estimated age of a papyrus discovered in Thebes, informing about the reward for the capture of a runaway slave. There are also sources suggesting the existence of a Trade Office which, in around 150 BCE, ran what we would today call an advertising campaign for a healing ointment. As you can see, humanity has been engaged in marke

They say that a picture is worth a thousand words, and in display advertising, it’s what grabs our attention first. Eye-catchers, i.e. visually appealing elements that make our message stand out from other content, also help in attracting attention. It’s particularly important to use them now that more and more users are affected by banner blindness due to the growing popularity of online ads. Are you curious how to create graphics that will catch the customer’s eye? Let’s re

Although their names sound very similar and are often used interchangeably, it is not entirely accurate to equate the two. The primary difference between One Page and Landing Page is in their purpose, but it does not end there. And although this difference can often be subtle ( One Page can sometimes be a Landing Page and vice versa), it is still worth knowing the exact meaning that lies behind each specific phrase, and when we can apply it. The text below will help you f

In these tough times of the pandemic, many advertisers are wondering if they should stop their advertising campaigns (we’ve already written an article about this here ). Interestingly, industry experts all say the same thing about this: they suggest that brands stay in regular contact with consumers and just try to slightly adjust their strategy. They also suggest that this is the perfect time for us to give more thought to online activities, where we can constantly optimise