#productivity

How do you choose an agency that will meet your expectations, fulfill its obligations and run a successful digital campaign? In the era of client experience, we must bear in mind that clients’ requirements are constantly growing, and along with this, they’re seeking ever more specialised marketing agencies. When deciding to cooperate with an advertising agency, they’re looking for a reliable partner who will help their brand grow and develop, build an engaged community around

Why is it worth spending time on the brief and debriefing? In the last article, prior to the webinar “Advertising arm in arm, or 7 rules for client-agency cooperation”, I wrote about how to find and then get to know an agency which will be a pleasure to work with, and not a necessary evil. Today, however, I’d like to tell you about the next two steps, i.e. how to create a brief that will make it clear to the agency what your expectations are, and whether we should really spe