Since 2010, we have been cooperating with InPost, creating a strong, consistent brand. Let's take a short journey through solutions that users love so much that they want tell their friends about them.
Client:
Grupa Integer
Timeline:
from 2010 to now
Scope of work:
Brandbook
POS materials
IT support
Promotional campaigns
Corporate identity
B2B, B2C communication
New visual identification for InPost
Paczkomaty is the main service of the InPost brand, which is the largest independent postal operator in Poland. Our task was to refresh the branding and visual identification of the brand. The new designs were to preserve the current colors, and at the same time be modern and reflect the company’s values and the benefits of the services it offers. The most important element was the logo redesign. The new version was supposed to reflect the brand’s philosophy and emotions that arouse – such as excitement, joy of surprise. We also wanted to emphasize that the service is available 24 hours a day.
The first step was to analyze consumer behavior and preferences. After it, we determined the priorities of communication activities. We knew that Paczkomaty must have all the conveniences and functions that the consumer offers to the courier. We came to the conclusion that the most important is to determine the way in which the machine communicates: the content of the message and the emotions it brings. The tone of communication we set was to be friendly and accessible, as well as intuitive – to be readable by everyone.
InPost. That’s the way!
Simply exciting.
Designing the appearance and interface for Paczkomaty.
The projects for Paczkomaty are not only graphics, but above all, ensuring that the user’s contact with the service is proceeded without any problems and in a friendly atmosphere. Over the last few years, we have designed the machine veneer in Poland and abroad, as well as graphics for screens for end users and couriers.
Receiving a package is an experience that excites us. Thanks to Parcel Lockers, we can feel it fully. When creating projects for a brand, we tried to underline these emotions at every step, while maintaining the most intuitive nature of the process. We remember that good design means not only appearance, but also usability and functionality.
Whenever I can, I order a delivery to the parcel locker. It’s just a pleasure to receive parcels this way! My Parcel Locker is always smiling … unlike women from the post office. Recently, I received something in the morning before I went to work. The greeting from the screen was super nice and it made my day 🙂
Agata, Poznań
Creating a community
The InPost brand gathered around 300,000 people. This is a huge group of service users for whom Facebook is a source of information about services. We have created and organized a number of campaigns promoting Paczkomaty and their partners (including Multikino, Agora, Tefal, Winiary and others).
As a result of promotional campaigns, at which we cooperated, the brand’s community grew and the group of active users, thanks to the first trial service, significantly increased. By integrating the API of Parcel Machines with Facebook applications, we have obtained a unique tool that has enabled us to convert fans into users in an efficient way.
Golden Arrow Award
Thanks to the hybrid mail service that we used to create the InPost LOVE campaign, the users could, without moving from the screen, give a real greeting card or a surprise package to a loved one. The campaign started just before Valentine’s Day and lasted until Father’s Day (June 23), covering the Women’s Day (March 8th) and the Mother’s Day (May 26th). Activities in social media were supported by outdoor. Thanks to the use of the member-gets-member mechanism, efficiency reached 80%, which ensured us the distinction in the nationwide Golden Arrow competition.
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See Also
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Allegro Green Parcel Machines
Designing parcel lockers
Virgin Mobile – Banner campaigns
Banner campaigns
DKMS
#DobryWzór [#DesignedToDonate] - Online campaign for DKMS Foundation
Wokas – Spot
Spot for the campaign “Your plants will thank you”
VOXBOX
We’ve created a place to call home.