Mara Chai is a new Kenyan tea brand. The series of the products needed designing new boxes to be easily noticed on the store's shelves and connected with the country of origin.
About project
Introducing a new product is always a challenge. Kenyan tea producer needed a visual communication that would be consistent for the whole product line.
We decided to use exotic provenience of the brand and use graphic designs known from traditional Massai art. We created a dynamic visual identification to adapt designs to various use. The designs are based on image of animals typical for Africa: lion, giraffe, elephant and rhinoceros. Colors are taken from Massai culture work.
Result
We created a series of consistent graphic projects. The designs vary depending on tea flavour. The colors and designs are connected to brand’s country of origin.
We wanted the branding to give the impression of something exotic and unusual at first glance.
Maciej Młynek, creative director
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