Onet Ramówka – Spring 2018

The promotion of the spring schedule of Onet is a big event each year. This is not the first time we had the pleasure of working on this project, which apart from a printed catalog also included other materials promoting the new video offer.

Client:

Onet RASP

Scope of work:

Concept

Catalogue design

Website

Marketing materials

About project

New solutions are exciting, but their advertising is always a challenge.

We all know papers with TV programs. Onet has been transferring this idea to the internet for a number of years now, consequently gaining audience for their regularly broadcasted programs and video formats. Spring 2018 is a time of premieres of new titles and the continuation of those known and loved.

Result

We started our work with the creation of a concept that would fulfill the needs of the customer. The design of the catalogue and its preparation for printing turned out to be the biggest and most important part of the task. Next, we started working on the other materials, including an animation based on iMessage, which was to promote the schedule in social media. As a result, a set of consistent marketing materials was formed and the client used them to promote the schedule online and during a premiere.

While designing the website and its functions, we were thinking to make it both visually consistent with the platform of communication we prepared (so the existing #WIEM platform) and surprising with its new and fresh solutions.

The animation has been published on the Onet’s home page, on Facebook and through the private social media channels of the hosts and journalists of the programs.

Our key visual was used throughout the gala promoting the new schedule. We were able to see live the effects of our work translated into various formats.

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