Visual communication for European markets, supporting promotional campaigns of Regatta and Dare 2b brands.
About project
Regatta is the most popular British sport clothing brand. They sell their products in stores and online all over Europe.
Our cooperation with this client was about preparing graphic projects for 7 countries (Poland, Czech, Slovakia, Germany, Latvia, Lithuania, Croatia). Our task was to show products of Regatta and Dare 2b as perfect choice for people who like to be active.
Result
For every adventure
The official brand’s hashtag was also our claim during working on this project. We decided to combine simple, modern typography with bold, geometric shapes to create dynamic graphic creations.
Passion Passport
The “Move yourself” program is for passionates who organise sport events. Regatta supports them. We created various materials for this program: POS, digital and outdoor large format.
Creating a large amount of advertising materials in a short time was a challenge that we had to face. Thanks to great creative freedom and nature of the subject, working on this project is very satisfying.
Maciej Młynek, creative director
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