Wokas – Website Redesign

Wokas website redesign

Client:

Wokas SA

Scope of work:

Website

CMS

Landing Page

OUR TASK

As we launched the new line of products, the Wokas brand needed a landing page, where they could direct the traffic from various channels of the promotional campaign.

It has also been a chance to provide a complex redesign of its current website, adapting it to up-to-date trends and consumer requirements. As well as introducing cutting edge solutions to its functionalities, navigation and visual side.

But first, audit!

We started off with an in-depth audit of an existing website and an analysis of the Client’s needs. We verified, which solutions were efficient and which required to be reviewed.

Moreover, we checked the usability of the present website and its compliance with SEO. Conclusions from this analysis let us proceed with further operations, i.e. preparation of site map and layouts of the new website www.wokas.pl.

Change of the structure

Then we got down to the content architecture, focusing on profiles and types of individuals using the website and setting up a new layout based on their experience and needs.

The new platform was addressed not only to business but also to customers.

In addition, to facilitate navigating through certain sections, we established a simple and intuitional menu, allowing for quick and comfortable moving across particular elements of the website, both at the desktop and mobile version.

New look

To understand Client’s expectations of the visual aspects, we have prepared a series of benchmarks, presenting state-of-the-art solutions..

We focused on delivering several different options in terms of aesthetics but also types of animations. Then, basing on the selected pattern, we developed a few graphical proposals, that would not only refer to gardening, but also show the brand in a modern way, using the latest design trends.

We used top quality pictures, natural elements such as leaves and flowers as well as geometric patterns, gradient and classical black-and-white backgrounds. The whole composition was meant to draw attention and, at the same time, remain transparent and legible.

Implementation

The final graphic design has been implemented in three language versions. Separation of elements, available in certain variants, seemed a particularly demanding task.

Subpages, where the content is frequently modified, have been equipped with CMS using a powerful editor, making the whole an ultimately user-friendly tool.

Additionally, the website has been supplied with a large number of animations, aimed at improving the appearance of the content and adjusting it to the needs of users. On the website you can find parallaxes and built-in videos. There are also numerous minor dynamic details, that contribute to a unique character of the website.

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Satisfaction

The output perfectly met expectations of the Customer and aroused much interest from him.

It is also important to us that the website we developed is not only visually attractive but also intuitional and transparent. It helps the Customers of the Wokas brand. And how may we help you?

See the new WOKAS website!

WOKAS.PL